Topicals
As Topicals' Jr. Digital Designer, I am responsible for designing paid advertisements, email campaigns, website assets, and contributing to campaign strategy. Here is a selection of ad and email designs I’ve created during my time at Topicals.
Moolah Kicks
In my role as the lead in Research & Design for Moolah Kicks, I undertook a comprehensive design initiative to redefine the brand's visual identity. This encompassed a logo revamp, development of a type system, a distinctive label & packaging system for the brand's apparel & accessories, and the creation of specific garment features aimed at empowering individuality.
Among these features, I conceived a unique jock tag that serves as a canvas for every baller's personality to shine through their uniform. By incorporating the strong shapes from the logo, this consistent and dynamic form became a unifying element throughout the brand's visual language.
In addition to the jock tag, I paid meticulous attention to detail in designing the elastic waistband, ensuring it aligns seamlessly with the brand's ethos of performance and comfort.
The exterior and interior brand labeling system was also carefully curated, contributing to a cohesive brand experience.
Visit Moolah Kicks
Couples
Pages from a lookbook designed for a feature script written by Ahmed Qaid, a Yemeni American writer, photographer and filmmaker. The goal of this project was to guide the reader through the story of the film "Couples" and those in Qaid's life who have inspired it.
Copies of additional treatment design projects from my portfolio are available upon request for review by prospective employers.
Frosted Tips
At first what started in 2020 as a hobby for Rayah Naji, later turned into an art-forward beauty brand focuses on nail art and wellness. Naji is responsible for all aspects of the business.
Café 26
Rebranding project for Café 26, a restaurant located in the heart of Downtown Boston.
PWR FWD
Assortment of illustrations, typographic work, and merchandise designs created for some of the NBA & WNBA's most valuable players.
Stamp Design
Stamp design project inspired by legendary Swiss designer, Josef Müller Brockmann. The intention behind this project was to emulate the work of Brockmann.
Trapseed
Assortment of digital collateral designed for Trapseed, a Boston-based streetwear brand.
Design Review
Designed a Swiss-style magazine about Josef Müller Brockmann and the grid system.
Posters
Assortment of poster designs.